Using several types of information technology communication methods allow both Jurassic World and Everest to reach a much wider audience to promote their film.
Films such as Jurassic World and Everest may also receive more reviews through these electronic communication methods. These methods also allow the films to reach audience through mobile devices in a real-time format.
Technology allows small independent films such as Everest to reach new and much larger target audiences and markets. Rather than just selling Everest in the local market, independent films can reach regional, national and international markets.
Social media has become intensively popular and accessible. Promoting films such as Jurassic World and Everest allows a much wider target audience to be reached and is a much cheaper method of promotion.
However, due to an increase in technology advances, issues such as piracy have become increasingly more difficult to try and prevent. Illegal websites are in place that allow audiences to watch films online for free. In doing so a massive loss occurs for the film producers.
